ABOUT US

HIGH STANDARD QUALITATIVE MEDICAL MARKET RESEARCH

MCE provides high standard qualitative research services for companies and agencies specialising in customised market research for healthcare clients throughout Europe with a special interest in Italy.

Our clients rely on us to provide research excellence at all stages, from the initial project concept and design to execution and delivery of results. MCE identifies and carries out in-depth research that best suits your needs and the needs of your clients. We partner with you to find the right combination of methodologies and approaches to produce clear, concise research with useful insights.

Our team consists of experienced senior medical market researchers and each researcher follows a project from beginning to end. From recruitment to moderation and analysis the client will always liaise with the same researcher providing more accuracy, immediate feedback and continuity.

RESEARCH AND METHODOLOGY

QUALITATIVE RESEARCH AND ETHNOGRAPHY

The team at MCE Medical Market Research are all about in-depth qualitative research helping gathering attitudes and opinions and seeking understanding of the hows and whys.  We use a number of different structured and semi-structured methodologies and approaches to suit our clients’ requirements including in-depth interviews, focus group discussions, observation and ethnography.

We have a proven track record for delivering excellent qualitative research results with rich and meaningful data as well as seamless fieldwork. Our international experience enables us to bring a level of cultural understanding and sensitivity to all our projects.

Ethnography plays a vital role in the research that we do working closely in the field with patients, carers, healthcare professionals and patient groups. We aim to achieve closeness to the daily reality of participants engaging with them on a personal level in the familiarity of their own environment. We are committed to gather valuable insight for our clients but we are also mindful in making the experience for participants comfortable and fulfilling.

The use of diaries, photos, videos and follow up interviews are all part of the process and bring valuable insights and results for the overall project.

OUR SERVICES

WITH OVER 20 YEARS EXPERIENCE IN MARKET RESEARCH MCE PROVIDES:

  • Qualitative International Medical Market Research
  • Multicultural approach, seamless execution
  • Moderation of WATIs, IDIs, focus groups and blogs
  • Pilots & pre-testing
  • Ethnography research
  • Full research organisation and management across Europe
  • Translation of material
  • Recruiters, interviewers and moderators training