“Market Research is a passion for me. I love every aspect of it: from interacting with clients and managing complex and challenging projects to engaging with respondents and sharing findings.

My career in market research started a very long time ago in Italy: I was barely 18 years old and prior to university my very first job was to select phone numbers for quantitative TDIs from paper phone directories! I still remember the huge shelves in the office with dozens of fat phone directories from all over Italy…

Since that humble beginning the journey has been a long and fascinating one for me. Over the years I have focused on qualitative research, moved to England, specialised in medical market research, trained as a counsellor and finally in 2012 I founded MCE Medical Market Research Ltd.

All along this journey I haven’t been alone. I have had the privilege (and I still do!) to work with some exceptional researchers who shared their knowledge with me and helped me in constantly developing new skills. I am very thankful for these incredible learning opportunities.”